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PR Tips & Trends

Quick Tips for Getting Started in Social Media

Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into...

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The Guide to Apps for PR Pros

For us PR pros, our smartphones are basically glued to our hands. Whether it’s emailing clients, checking the latest news alerts, posting to social media or searching for that contact we met at a networking event, our phones are often our most indispensable tool as...

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Using Mobile to Dominate the B2B Category

Did you know that nearly 70 percent of people in the U.S. have a smart phone? It’s not a huge surprise that the majority of internet access is now done through mobile devices versus desktop computers.  Updating your marketing strategy to incorporate mobile users isn’t...

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Achieving Exceptional Results

What do you think it takes to achieve exceptional results for your clients and organizations? There are things like working hard and paying attention to their needs that certainly top the list. But doesn’t that seem obvious?

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Integrity – a solution to South American comms woes

Aside from the well-known highly corrupt and troubled governments in Venezuela, Bolivia and Ecuador, for the past two years (and more) Latin American countries have been involved in a series of scandals that have undermined confidence in politics and in business at corporate level.

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How much of a Monster is PR?

How much of a monster is PR? It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it ultimately for the good?

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Estudio PRGN Influence Insights

How AI, Trust and Influence Are Reshaping Global Brands

Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.

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