With Covid-19 dominating the media, Industrie-Contact, PRGN’s member agency in Germany, is taking a look at how readers – and writers – of news can stay away from fake news and keep mentally sound and focused. Critical skills in times of crisis.
Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?
Brand influence has never been particularly easy to measure. Organizations can track media coverage, social engagement, website traffic, sales, and other concrete outcomes, but knowing what can be measured is different from knowing what matters. The measures that are...