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Relación con medios

Does the press lie?

By Valentina Giacaman – RumboCierto Chile We have witnessed recent events in which world leaders openly accuse the press, as never before. Macron in front of Putin himself accuses the Russian press, whereas a person like Trump declares himself in open warfare...

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PR Pros, It’s Time to Pay Up: #SubscribeToTruth

For those of us in the profession of public relations, the rise of fake news and the attacks on legitimate media outlets have been deeply disturbing. The Code of Ethics developed by our industry’s leading professional association, PRSA, calls out honesty as one of...

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State of the Media: A (Global) Question of Trust

For a communications professional working in the U.S., the last few months have been a time of intense introspective about the state of the media. The rhetoric has been thick and charged. Phrases like “alternative facts” and “fake news” are making their own headlines....

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Media Relations 101

Back in my early PR years, I would call every reporter on my media list. I would occasionally find a few reporters willing to listen to my nervous pitch and if I was lucky, someone would bite and actually write a story. When I look back now, I realize I was most...

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