Gong Xi Fa Cai! As the Year of the Rat begins January 25, 2020, I wish you all a healthy, wealthy and prosperous new year! The Year of the Rat symbolizes vitality, and it is believed to be particularly good for businesses and entrepreneurs. China has always been a...
PR Tips & Trends
“Best Of” Lists: How to gain notoriety for your business in 4 easy steps
In public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves. What’s a great PR agency (or any...
PR Predictions for 2020 – looking into the crystal ball of PR
It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a...
How PRGN was created
As a founding member of the Public Relations Global Network, I’m often asked how the network came about, what was behind the important first step and who are the people who made the bold move. For your records, here’s now the beginning of a 27-year journey now called...
Four clear signs that tell your chosen PR agency has great culture
“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about...
Navigating the Asian Communications Landscape – And 5+1 recommendations for successful campaigns in Asia
Last year, I wrote an article titled “Escaping The Bangsar Trap” for a leading Malaysian business magazine. Bangsar is an affluent suburb in Malaysia’s capital city of Kuala Lumpur. The “Bangsar Trap” however describes the siloed mindset of the privileged, largely...
Five PR disasters we can all learn from
No matter how hard they try to avoid it, companies often need to deal with disastrous situations – *it happens. But what makes them an actual PR disaster is not necessarily the mere existence of a crisis but rather the way the crisis is being dealt with. There are...
What makes a PR firm the best for you? – Here are the right questions to ask
Today, the public relations profession involves a number of roles and functions, including media relations, corporate and marketing communications, brand awareness, creative solutions, and many more. Depending on your business, your relationship with PR and the role...
Sobre PRGN
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Brand Influence Expands in Complexity as Organizations Adapt to an AI-Driven Landscape
(NEW YORK / LONDON / BRUSSELS — May 14, 2026) – New global survey findings from business, marketing and communications professionals across 48 countries highlight how organizations are navigating an evolving landscape for brand influence, with artificial...
PRGN to Release Results of Second Annual Influence Insights Survey on May 13
Two global webinars will unveil new findings on how brands build trust and influence across regions, industries, and digital channels — with sessions timed for audiences in EMEA, the Americas, and APAC The Public Relations Global Network will present the results of...
K+ Group se une a PRGN y amplía la presencia de la red global en Europa Central
Warsaw-based integrated communications agency adds strategic PR, digital and research capabilities to PRGN’s growing roster (WARSAW / BRUSSELS / NEW YORK, April 22, 2026) – The Public Relations Global Network (PRGN) announced today that K+ Group, a Warsaw-based...

