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PR Tips & Trends

The Big Bang theory of PR

Should PR professionals be afraid of Artificial Intelligence? On the contrary, they should embrace the advantages provided by AI, starting with an enhanced influence. Will PR professionals be soon replaced by robots? If DeepMind managed, less than 2 years ago, to...

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10 public relations agency roles in the C-suite

The public relations agency can serve a number of significant roles in the C-suite. The question is, how do you find true acceptance in the C-suite. Strategic vision. It is critical that a PR firm understand the corporate vision. If there is none, this is the most...

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How good Investor Relations can make a difference

Reduced to the essentials, it is actually quite simple: investors on the capital markets want to earn money and they hate making mistakes. This principle applies universally worldwide and across all investor classes. Sometimes experience, a good nose or a so-called...

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Employee Advocacy Can Improve PR

Today, more than ever, employee advocacy and PR are intrinsically linked, and a true connection is necessary when business objectives need to be met. When we talk about messages and communication with audiences, corporate image, the social networks, all this can be...

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What is a PR Firm?

Public relations is typically defined as a set of actions aimed at creating and maintaining a good image of a person, a company or any organization. The image can be built for the general public (consumers, clients, investors, public institutions, social...

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How AI, Trust and Influence Are Reshaping Global Brands

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