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PR Tips & Trends

Is a College Degree Necessary to Work in PR?

Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their...

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Keeping an eye on the competition

So, how do you keep an eye on your competitors?   One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to...

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Win December with These End-of-Year PR Tips

Here some ways to end 2018 on a high note. Publish your end-of-the-year report. Share your 2018 successes with your clients and staff. Provide a Share of Voice report to display how your efforts compared to Brand X. What other tracking will your client appreciate?...

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What’s in store for PR in 2019?

It’s that time of year. We’re all finishing up the current year while looking towards the future, gazing into our all-knowing crystal balls. And in our industry, that means looking at what’s in store for the field of public relations in 2019. I took the liberty of...

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Ten Questions With Bradly Howland: An Audio Podcast

Podcast: Play in new window | Download In this episode of the PRGN Leadership Roundtable blog series of “Ten Questions,” we mix it up by bringing you an audio interview between Bradly Howland of HWB Communications in Cape Town, South Africa and Paul Konrardy of Evans...

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