I attended the recent Forum on Global Leadership, hosted by the U.S. Global Leadership Coalition. Among the speakers was U.S. Sen. Jeff Flake. I didn’t realize what an African background the senator has. He has lived in Namibia, Zimbabwe and South Africa – and is...
Faced with a dwindling user base, Twitter is set to launch a new product later this year which it hopes will engage more people with the use of large-scale photos and videos to highlight trending events. Dubbed “Project Lightning,” the microblogging site is adding a...
Last week, I hosted a Webinar for public relations professionals throughout the world who are members of our Public Relations Global Network. The topic? Critical Thinking. Many of us, in any business, but perhaps especially in PR, fall into the day-to-day trap of...
by Evelyn Holtzhausen President Elect, PRGN More years ago than I care to remember, when I was Cape Editor of the Sunday Times, I’d often receive a call from "head office" in Johannesburg requesting a "follow up" on a tip off or rumour that some celebrity or other had...
Professional communicators usually have lots of stories to tell – I know I do. The trick is getting the right people to listen and getting them to act. One way to think of it is moving the audience from the story to the store. Often with digital marketing, the story...
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to be more in his likeness, he henceforth sent them the Babylonian language of confusion thereby ending their delusions at becoming gods. In actual fact, it was humans alone, the communications industry to be more precise, who orchestrated this tangle of languages: Native Advertising, Product Placement, Content Marketing, Advertorials and several more phrases buzzing around the market, seemingly perplexing although all having one thing in common: It all boils down to occupying editorial space.
2015 has been the year of a leap forward in content marketing. During the last few years, digital marketing and communications have evolved intensely and interestingly towards techniques centered on the production of quality content. The core issue in this trend is...
From the invention of the wheel to the invention of the computer, technological progress never stopped redefining the concept of proximity. Thanks to the Internet, the communications society - at least in its technological dimension -, has become a reality. As a...
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
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