Today there is a volatility in financial markets, heightened by stubborn inflation and decelerating growth, that is challenging many brands. The situation is exacerbated by high debt (sovereign and corporate) while global finance is also impacted by wider issues including geopolitical tension and trade friction.
Opportunities are emerging in the shape of the transition to green energy and sustainable investment, while digital finance and AI-driven trading and fintech are creating new products and openings. From an investment perspective, risk management in the short term and an easing of trade tensions in the long term is key to market positioning.
Trusted by the organisations shaping their industries
We work, and have worked, with some of the world’s foremost brands, delivering memorable campaigns and tangible results. Our unified approach is trusted by an industry for which trust is everything.
Connect with our Servicios financieros PR specialists
Marisa Toro
Marlow Insight
Madrid, Spain
Shawn Jiang Xiaofeng
China Advocate
Beijing, China
David Wills
Media Profile
Toronto, Canada
Alexandra Dinita
Free Communication
Bucharest, Romania
Abbie Fink
HMA Public Relations
Phoenix, Arizona
Terrie Ard
The Moore Agency
Tallahassee, Florida
Communications opportunities
For brands and the communications agencies that represent them, there are both opportunities and challenges in global finance. The volatility and even scepticism swirling around the sector means that audiences need clarity and certainty more than ever – complex issues made simple – opening the door for effective thought leadership to build trust and guidance.
There is also a positive story to tell around the accelerating move towards sustainable finance and ESG investment, where data-driven case studies and evidence-based campaigns – underpinned by digital and AI tools – can help brands to stand out.
PRGN: your partner
At PRGN, our main strength lies in working together as an integrated network to emphasise the market intelligence, global reach and trusted expertise of your financial brand. We enable our clients to navigate complex financial and regulatory landscapes, connecting with audiences in a way that emphasises thought leadership and investor/consumer trust.
Through a combination of global reach, local insights and cross-border collaboration, our network helps brands to communicate clearly and effectively in rapidly evolving financial markets.