A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access...
Social Media Marketing
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
Top Five Things to Know about Managing a Crisis on Social Media
Just as social media has changed everything about communications and marketing, it’s taken the practice of crisis management to new heights. The immediacy of channels such as Twitter, Facebook, Instagram and others make managing a crisis even more difficult,...
Public Relations Global Network (PRGN) Media Survey Reveals Growing Pressure on Reporters to Perform on Social Media
Survey also offers fresh insights into how reporters vet and work with high-profile interview sources LOS ANGELES, CALIF. – Nov. 28. 2017 – Public Relations Global Network (PRGN), one of the largest international networks of independent public relations agencies,...
Which Social Media Platform Is Your Audience On?
Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is...
Digital Strategies Bring Clear Benefits to Companies
The great digital transformation and Fourth Industrial Revolution we are seeing in large companies around the world is no longer confined to just mega-corporations and conglomerates. In Chile, many companies—both large and small—are in the midst of this great change....
Social Media Marketing for Businesses
For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand...
Do’s and Don’ts of Using Social Media to Pitch Journalists
For PR pros, social media is more than just memes and foodie videos – it’s a valuable tool for connecting your brand with the media. You can be just 140 characters away from your next media placement if you follow this list of do’s and don'ts. Do 1. Watch the trends...
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PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
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Qué están haciendo los líderes globales para generar confianza y mantenerse relevantes
Public Relations Global Network publishes whitepaper on insights from its 2025 global survey on Brand Influence In an era shaped by digital transformation and evolving consumer trust, where brand perception can shift with a single tweet, brand influence has become a...
PRGN Latin/Ibero-American Members Form LatamUp, a New Hub of Agencies
LatamUp, the new hub that brings together public relations firms from Mexico, Florida, Brazil, Chile, Argentina, Spain and Portugal, was born with the idea of providing regional communication solutions through a single one-stop shop. It puts at the service of clients...
PRGN Joins ICCO to Strengthen Voice of Independent PR Consultancies
London, UK – The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations...

