Social Media Marketing

Do You Have a Twitter Marketing Plan?

A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access...

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The Rise of the Social Influencer

Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...

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Which Social Media Platform Is Your Audience On?

Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is...

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Social Media Marketing for Businesses

For the modern business, social media is an essential tool that makes it possible to connect with your target audience in the very place where they are choosing to spend their time. There are many benefits of using social media for business including building brand...

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Estudio PRGN Influence Insights

How AI, Trust and Influence Are Reshaping Global Brands

Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.

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