Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Don’t Discount Creativity: The Business Case for Space + Place
Hang around board rooms and C-suites enough and you’ll start to notice some predictable trends. (This statement could take us in several directions, but for today, let’s focus on look and feel.) Most corporate offices are modern, uncluttered and functional. Maybe...
Navigating PR in an Election Year – The Political Minefield
As the United States gears up for another presidential election, the political landscape is more polarized than ever. This division extends beyond the ballot box, seeping into every aspect of public discourse and presenting unique challenges for businesses and...
Germany – United in the Heart of Europe
Business environment in Germany With the highest gross domestic product, Germany is the largest economy in Europe and one of the largest in the world. The economy is diverse, with the automotive industry, mechanical engineering, chemicals and services being the...
Detroit: North American Crossroad for The Automotive & Mobility Industry
Business environment in the Detroit/North American automotive community Detroit, Michigan, is considered the intellectual center of the North American auto industry, as it is the place where most major decision-makers – and the media who cover them – are based. ...
People-Centric PR: Why Understanding Your Audience is Critical
When first entering a partnership with a new client, we often get asked where do we start? Well, for starters, understanding your audience is critical and a crucial factor in crafting messages that will resonate with your external audiences. At Southard Communications...
Denver: Fueling Client Success
Business environment in Denver and Colorado Colorado is truly characterized by early adoption and that ethos filters into business, culture, and politics. Colorado became among the first two states to legalize adult recreational marijuana nearly a decade ago. Since...