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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Companies-NGOs-PR Agencies – Creating the Perfect Alliance for Impactful Collaboration
Choosing the right NGO for a brand’s meaningful social project is a very important step – the first of many. The hard work continues by building and developing a long-term and sustainable relationship. For a deeper dive into the matter – and to get an authentic...
How to Launch a Public Affairs Campaign If Your Brand Has Never Done It Before
There’s a saying that there are two things you shouldn’t talk about at parties: religion and politics. That’s because talking about either one is liable to get you into hot water with people who might otherwise be your best friends. Similarly, the decision for a...
How Earned Media Supercharges Search
Even with a steady dose of blog posts, podcast episodes and social media updates, no content marketing strategy is complete without the addition of earned media. With that third party validation tempering any skepticism of marketing tactics or spin, media coverage in...
Five Plus One Tips To Connect a Brand with the Right NGOs
We can’t save everybody. We can’t find solutions for all the world’s problems as we don’t have unlimited resources. But it is our responsibility – as a company or as a brand – to do our best and have a positive social impact, now and in the future, in perfect...
Leadership & Communication: Purpose Begins at Home
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
Top 10 Tactical Tools of Consumer PR
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...