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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Expand Your Monitoring, and Brand, With Social Listening Tools
Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits,...
What if we turned the Covid-attitude into sustainable corporate behavior?
Companies and brands have never behaved as well as they are right now. For the past few weeks, we’ve seen a level of compassion and caring from brands that is “Hall of Fame” worthy. While this avalanche of good deeds and good intentions might be viewed as excessive by...
Missing Sports – Just as Much as Working on It
There are a lot of things in the world more important than sports, as we so clearly realize now more than ever in the middle of a global pandemic, but I’ve still got to say: I miss the games, the golf, the French Open. Most of us will dearly miss the Olympics. Who won...
How to be Pro When Doing PR for Aviation?
While I’m writing this, the vast majority of all commercial passenger aircraft are grounded as global and domestic travel is mostly prohibited. However, once this picture changes, airlines will need to quickly regain the trust of passengers and get back into a...
Positive Reputation and Crisis: Not Mutually Exclusive
Building a positive reputation in the midst of a crisis may seem counterintuitive. Yet, as we have seen in the Covid-19 event, the worst of times can bring out the best in people and organizations. Five tools, likely present in your professional toolbox, will improve...
Five PR Nightmares Businesses Can Avoid
“No one’s ever heard of us.” “People know us for the wrong reasons.” “I want it all.” Having represented hundreds of companies over the course of our almost 30 years in business, we have heard these exasperations all too many times. There are five specific themes that...