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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
PR Tips not just for auto suppliers but all B2B companies
PRGN’s Detroit agency Bianchi PR shares their top PR advices for automakers for the time of the coronavirus crisis. Their nine tips – from handling customers respectfully to how to change course of scheduled launches and events – offer advice to all B2B companies on...
Making the Most of WFH
Experienced remote worker and executive vice president of PRGN’s Chicago agency, Shannon Quinn offers her personal advice on how to stay effective and balanced when making the big change to work from home for a while now. Read More
Working from home: Advice from PRGN members around the globe
A growing number of office workers around the globe have been forced to work from home due to the COVID-19 outbreak, and this trend is likely to continue for some time. Many of the 1,000-plus employees from PRGN’s 50 global agencies are already accustomed to remote...
What the Public – and Clients – Want to Hear in a Crisis
Recipients of crisis communications messages all seek similar things, no matter if from business leaders or government officials. PRGN’s Philadelphia agency Buchanan Public Relations offers six key elements in any critical communication around Covid-19, including some...
How to include the SDGs in your company’s DNA?
What do Unilever, Oxfam, Cambridge University and the German Federal Government have in common? They all report against the UN’s Sustainable Development Goals (SDGs). The SDGs are becoming the common DNA of business, government and civil society around the world. But...
Working from home under Covid-19 – How to Adjust
PRGN’s Boston and Atlanta agency The Castle Group collected nine tried and tested advices from its staffers who had been working remotely well before the pandemic forced companies to introduce WFH policies. See their guide to the big adjustment. Read more