Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
“Best Of” Lists: How to gain notoriety for your business in 4 easy steps
In public relations, we’re always working hard for our clients to get them noticed on lists that decry “The Top This” or “Best Of That.” And yet, like the proverbial shoemaker’s kids, we might not always do it so well for ourselves. What’s a great PR agency (or any...
Top 13 Lessons PR Students Learned from their PRGN Agency Internship
Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly,...
PR Predictions for 2020 – looking into the crystal ball of PR
It’s that time of year again: as 2019 comes to a close, we’re all staring into that crystal ball, wondering what the future holds for public relations in 2020. I asked our worldwide PR affiliates from the Public Relations Global Network for their ideas. Here’s a...
How PRGN was created
As a founding member of the Public Relations Global Network, I’m often asked how the network came about, what was behind the important first step and who are the people who made the bold move. For your records, here’s now the beginning of a 27-year journey now called...
How to Develop Effective Communications Strategies: The SNIPER approach
The marketplace has often been described as a war zone, and your communications plan has to win the battle for the attention of audiences and most importantly, their buy-in. As the new year approaches, many brands and organizations would be in the midst of planning...
The Meaning of PR: How it’s changing as we head into 2020
When public relations first came on the scene in the early 1900s, it was originally based on a journalism foundation simply because most companies wanted to get their name in the newspaper. As it evolved, it became a sophisticated approach to creating the right...