Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Crisis Communications in a Chaotic World
Throughout 44 years of Fearey’s history, it’d be an understatement to say we’ve seen our fair share of truly unique crises that require us to step in and swiftly map out the right crisis communications strategy and messaging for our client. These crises come in all...
Texas: Big Business in the Lone Star State
Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states...
Florida: The Americas’ Business Bridge
Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity...
How to Build a Global Internal Communications Function
You’ve been thrust into the role of corporate communications for a global, publicly traded company with more than 17,000 associates worldwide. Following a strategic review of the business, improved corporate communication was identified as one of the keys to the...
Spain: Strategic Gateway to Europe for Latin America
Business environment in Madrid, Spain Madrid is the capital of Spain and serves as the seat of the national government and its ministries, as well as the regional government of the Community of Madrid — one of Spain’s 17 regions. These regions have their own...
Portland: The Rose City
Business environment in Portland, Oregon Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel’s global research and development operations are based. In recent years Amazon has...