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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Do You Have a Twitter Marketing Plan?
A Twitter presence, whether personal or corporate, is part of daily life in 2018. According to Hootsuite, nearly 330 million users worldwide access the platform in more than 40 different languages. Even more impressive is the number of active users: 42 percent access...
The Right Measurements to Determine a Successful PR Campaign
When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know...
The Rise of the Social Influencer
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
Keeping Your Brand Out of Politics
Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time...
Reputation Management and Monitoring Your Web Presence
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is...
Clever Ways to Get Free Press Coverage
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage...