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Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Nailing Your Next Media Interview With These Five Tips
What you say can or will be held against you, should you not take up the challenge to prepare for an interview. In the digital age, everything you say lives on forever, so, preparing for an interview should not be taken lightly. You should spend enough time getting up...
Does Your Website Accurately Represent You?
Company websites used to be only virtual business cards. Not anymore. With the online developing faster than everything else around, websites moved to have a sales role or shifted to a hybrid function covering both the presentation and commercial purposes. Browsing...
Which Social Media Platform Is Your Audience On?
Social media is no longer the territory of the millennial. Today, consumers ranging from 14 to 65+ and beyond (to infinity!!) are active across the various platforms on a daily basis. In the current climate it wouldn’t be out of order to assume that your audience is...
10 Tips to Construct a Media-Pitching Email that Works
Media relations is our bread and butter in the PR industry. There’s nothing better than a well-placed media hit that’s authentic, engaging and delivered directly to your target audience. But with an increasingly competitive media landscape and a growing desire by many...
Rebranding for a Better Future
Recently, Hong Kong Observatory announced a move with World Meteorological Organization (WMO) to rename four typhoons that caused human casualties and economic loss in Hong Kong and other South China Sea regions. The renaming of these typhoons was an act of...
What to Do When PR Clients Pressure You for Lower Fees
If you’ve never had a client ask you to lower your fees, you are one of the lucky PR professionals! For the rest of us, here are 5 tactics you can try the next time a client mentions budget cuts. Prepare facts: Many clients feel that they are paying too much because...