Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Quick Tips for Getting Started in Social Media
Social media is an essential aspect of building your brand, but building a strategy can be daunting. Here are a few quick tips for embracing social media to increase your business’s bottom line. Social media will give back to you and your business what you put into...
Send What You Intend: Four Tips to Avoid Mixed-Up Messages
At the beginning of 2015, The Fearey Group moved offices and did a complete redesign of our workspace in the process. We went from private doored offices to an open, collaborative floor plan. We increased our technology infrastructure, worked on our message and...
Integrity – a solution to South American comms woes
Aside from the well-known highly corrupt and troubled governments in Venezuela, Bolivia and Ecuador, for the past two years (and more) Latin American countries have been involved in a series of scandals that have undermined confidence in politics and in business at corporate level.
Achieving Exceptional Results
What do you think it takes to achieve exceptional results for your clients and organizations? There are things like working hard and paying attention to their needs that certainly top the list. But doesn’t that seem obvious?
How to Clinch that Coverage
Communications Director & Newsroom Head Nicole Chamberlin shares the secrets of her team’s success – and explains why HWB clients keep returning for more coverage.
PRGN European Journalist Survey
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