Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Integrity – a solution to South American comms woes
Aside from the well-known highly corrupt and troubled governments in Venezuela, Bolivia and Ecuador, for the past two years (and more) Latin American countries have been involved in a series of scandals that have undermined confidence in politics and in business at corporate level.
How much of a Monster is PR?
How much of a monster is PR? It’s what we do, it’s how we pay the bills and it’s mostly what we love. But how much are we responsible for the way it can consume people and is it ultimately for the good?
Philadelphia welcomes the DNC to town
The Democratic National Convention’s selection of Philadelphia for its historic convention this week is no accident. A city often overlooked between the towering shadows of New York City and Washington, D.C., Philadelphia offers convention-goers and watchers a unique experience.
Beautiful moment
I am very proud of my city and my state. After witnessing our first major sports championship in Cleveland after more than 50 years, we have witnessed another event of extraordinary magnitude. It’s the Republican National Convention.
Are ‘The New Players’ Changing PR’s M&A Game?
The marketplace for PR mergers and acquisitions is more diversified than ever — which means means new and more flexible ways for deals to be structured.
The Great Brexit Debate: German media reacts to Brexit
The predominant message across all forms of German media has been one of regret about the result. Most commentators agree that a unified EU is necessary to address common European and global challenges. They also believe that the EU needs the UK.