Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
American CEOs Preparing to be Interviewed by the Media Must Have an Online Presence
CEOs can best prepare for interviews by knowing how journalists prepare themselves while making sure their online personas are up-to-date While European journalists will permit CEOs to review quotes prior to publication, most U.S. media say no way! ...
All neighbors in the global village
From the invention of the wheel to the invention of the computer, technological progress never stopped redefining the concept of proximity. Thanks to the Internet, the communications society - at least in its technological dimension -, has become a reality. As a...
The World Cup Final Interview
Germany vs. Argentina Industrie-Contact CEO, PRGN President and football/soccer addict Uwe Schmidt from Germany, has interviewed the head of the Argentinean PRGN partner agency Identia PR, Dominique Biquard, about the upcoming World Cup Final in Rio de Janeiro....
The World Cup Interview
German Industrie-Contact AG CEO and PRGN President and football/soccer addict Uwe Schmidt has interviewed the head of the Brazilian PRGN partner agency LVBA, Gisele Lorenzetti, about the World Cup.
American CEOs Preparing to be Interviewed By European Journalists Should Expect Different Practices, Reports New Study by PRGN
Good Chance a European Journalist Will Permit CEO to Review Quotes Prior to Publication. Don’t be Rude to a Spanish Journalist Preparing to be interviewed by a German or Italian journalist? Make sure there’s nothing in your personal life that you...
Public Relations Global Network Survey Provides Insights on the Position of Social Media in Worldwide Communications
The Public Relations Global Network (PRGN), an international network of nearly 50 independent public relations firms worldwide, has released the findings from its international survey of communications professionals regarding their current and anticipated future use...