Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
France – A Blend of Tradition and Innovation
Business Environment in Paris and France France boasts a diverse business environment characterized by a blend of tradition and innovation. Its strategic location in Europe, well-developed infrastructure, and skilled workforce make it an attractive destination for...
Green Claims Directive: Re-establishing Trust in Sustainability Communication
With the passing of the Green Claims Directive, the EU now picks up the gauntlet against corporate greenwashing. By laying down stringent rules for how companies may deploy claims about their sustainability, the intention is to eliminate the practices of greenwashing...
Philadelphia – City of Brotherly Love
Business Environment in Philadelphia Philadelphia is the largest city in Pennsylvania, and the sixth largest city in the U.S. – a fact that outsiders often forget, given its situation between super-cities New York and Washington, D.C., Philadelphia is a true East...
Arkansas – Southern Roots, Global Impact
Business Environment in Arkansas Agriculture anchors Arkansas’ economy; it’s the No. 1 U.S. rice producer and the No. 3 broiler chicken producer. It is fast becoming a top outdoor recreation hub, particularly for year-round mountain biking. A small state, Arkansas is...
Building a Communications Team: The Client Perspective
A conversation with James Mowdy, corporate communications director for the Community Housing Opportunities Corporation Building a team from an internal communications point of view can be challenging. What’s the best way to tackle this process? How do you select a...
Denmark – A Business-Friendly Frontrunner in Technology, Green Energy and Life Sciences
Business Environment in Denmark Denmark has earned a position as global leader in innovation due to its different business environment and culture. Today Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences –...