Sobre PRGN
Cómo las marcas están generando confianza en la era de la IA
Brand influence is no longer shaped by one message, one channel or one audience. It is being built across social media, earned media, AI platforms, employees, consumers and public conversations that move quickly.
PRGN surveyed more than 1,800 business, marketing and communications professionals across 48 countries to understand what is really driving brand influence today. The findings show where organizations are adapting, where they are falling behind, and why trust, reputation and authenticity still matter most.
Perspectivas
Brexit: The Aftermath
In the cold light of dawn after the seismic result of the UK referendum, the balls which had been blasted into space are gradually falling to earth and reality is taking hold.
The Great Brexit (UK Exit)
On Thursday Britain voted to leave the European Union (EU), striking a blow against the bloc and spreading panic through world markets as sterling collapsed to a 31-year low. Investors scrambled to sell the pound, oil and stocks as Britain took a lurch into the unknown, becoming the first country to quit in the EU’s 60-year history, a culmination of decades of suspicion over European aims of creating an ever-closer political union.
Opportunities for everyone
I’ve traveled to and from the UK since the age of six. I love the British and especially their sense of humour (even though I’m aware that I will never fully understand it.) Their strong will to lead and ability to speak up if they believe something is wrong is something I truly admire.
Officiating Sports: A Lot Like PR
After three decades of officiating high school sports and working in the public relations industry, Evelyn John Holtzhausen, president of our global PR network, PRGN, and head of a successful agency in Cape Town, South Africa, asked me if there were any parallels between the two.
It’s all about Fruit!
Fellow PRGN’ers you may think that Trump vs. Clinton is the only show in town but we’ve got our own tussle happening next week. Variously known as Brexit or the vote to Remain/Leave Europe, the Referendum which will decide whether the UK stays in the European Union is massively vexing people.
Keepin’ the Customer Satisfied
The positive impact a rave review has on your product or service can’t be beat. Whatever the budget, the size of the billboard or the impact of the TV campaign, “nothing,” as the dearly-departed Prince sang, “compares” to a happy customer championing your cause.