Recipients of crisis communications messages all seek similar things, no matter if from business leaders or government officials. PRGN’s Philadelphia agency Buchanan Public Relations offers six key elements in any critical communication around Covid-19, including some example wordings that go with their tips.
The Art and Science of Sensing
In communications work, we spend a lot of time listening. We listen during discovery meetings, strategy sessions, client calls and stakeholder interviews. The Universal Accreditation Board defines our craft as “a strategic communication process that builds mutually...