por PRGN Admin | 27 Jul, 2018 | PR Tips & Trends
The use of influencers is now a crucial element in every communications and PR agency. Over the latest years, influencer marketing has won the trust of consultants and their customers, but as with most trends, we run the risk of underestimating its complexity. “She...
por PRGN Admin | 16 Jul, 2018 | Relación con medios, PR Tips & Trends, Public Relations
There used to be a way to reach your target market with just a few touch points. Send out a press release. Produce an event. Sponsor a program. According to the Online Marketing Institute, it now takes 7-13 touches to reach a potential customer. Today’s consumers are...
por PRGN Admin | 29 Jun, 2018 | Crisis Communications
The corporate horizon has been littered with the skeletal remains of brands whose reputations have been tattered by a PR disaster. Three types of crises, in particular, have dominated the news recently: Security breaches (think Equifax) Bad behavior by a “rogue”...
por PRGN Admin | 25 Jun, 2018 | PR Tips & Trends, Public Relations
Public relations has long been a powerful marketing tool for companies. In today’s digital environment, its impact is greater than ever. Here are nine reasons why every company should be investing in PR: 1. Allows a company to own and manage its narrative. Companies...
por PRGN Admin | 16 Jun, 2018 | PR Tips & Trends
Name: Kent Barrett Title: Vice President PRGN agency: The Hoyt Organization Location: Los Angeles, USA Years at the agency: 9 years 1. What did you do before PR? : I was a political reporter covering the Illinois Statehouse for ABC affiliates and did a brief stint as...
