Loreley Maldonado named first Regional Vice President for Latin America as PRGN creates distinct North American and Latin American regions in its global structure
BRUSSELS / NEW YORK – The Public Relations Global Network (PRGN) announced today a regional restructure that enhances its Americas region by creating Latin America as a standalone region, distinct from North America. The change gives PRGN member agencies and clients stronger support in two fast-moving regions with separate market needs.
Under the new structure in PRGN, Norteamérica will include agencies in the United States and Canada. Latinoamérica will include Mexico and all countries to its South on the American continent. The change brings together member agencies that share common culture and market dynamics across Latin America. Thus, PRGN will now operate with member agencies organized into four regions, namely Asia Pacífico, EMEA (Europe, Middle East and Africa), Latin America and North America.
This move reflects the fast growth and rising strategic value of Latin American markets. It also reflects the network’s broader reach across the region, including its recent expansion into Colombia, which strengthened PRGN’s South American presence. The new structure will help agencies in Latin America work together more closely and help clients find trusted local counsel in markets that can be hard to read from the outside.
Frédéric François
“As the world keeps changing and evolving, some regions and markets transform and develop more quickly and become more important than before,” said Frédéric François, President of PRGN and managing partner of Two cents in Belgium and the Netherlands. “PRGN has to respond to this evolution and implement changes that support our members and bring a growing global expertise to the client companies and organizations seeking communications counsel and services from member agencies.”
As part of the change, PRGN appointed Loreley Maldonado, Founder and CEO of Eje Comunicación in Mexico, as the first Regional Vice President for Latin America. In the new role, Maldonado will support work among PRGN member agencies across the region. Maldonado also will help companies and organizations connect with local experts who know the media, policy and business climate in each market.
Loreley Maldonado
“Latin America is changing at a fast pace, and its markets are playing a larger role in global business decisions,” said Maldonado. “PRGN’s coverage and skills in the region have grown stronger, and our member agencies are launching new ways to offer more coordinated service across borders. We are also looking to add new member agencies in key markets, most notably Panama, Costa Rica and Peru, among others.”
Natalie Ghidotti
The North America region will continue to be led by Natalie Ghidotti, CEO of Ghidotti in Little Rock, Arkansas, who has served as Regional Vice President for the Americas, the region in PRGN that served both North America and Latin America until now. Ghidotti and Maldonado continue to serve on PRGN’s Executive Committee, representing member agencies’ needs in their respective regions.
Nikki Festa O’Brien
Maldonado previously served on PRGN’s Executive Committee as Conference Committee Chair. In that role, she led content development for PRGN’s twice-yearly member meetings and conferences. Nikki Festa O’Brien, CEO of Greenough Communications in Boston, will succeed Maldonado as Conference Committee Chair. Greenough Communications joined PRGN earlier in 2026.
The creation of a new region marks an important step for PRGN as clients seek more local insight across Latin America and North America. It also gives member agencies a clearer way to plan shared client work, build cross-border teams and support growth in markets that continue to gain global attention.
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About PRGN:
Founded in 1992, the Public Relations Global Network (PRGN mantiene altos estándares de admisión para garantizar la solidez e integridad de la red) is one of the world’s largest international networks of independent public relations and communications agencies, with approximately 900 professionals in more than 60 locations globally. PRGN members are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources while providing broad-based, comprehensive communications strategies to clients worldwide.
Companies or organizations interested in the services of PRGN’s worldwide agency network can visit its Agency Directory section for more information.
Independent agencies interested in joining the network can visit the new member section of the PRGN website for more information.
