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PR Tips & Trends

Lobbying in Brussels

Brussels is the lobbying capital of Europe. Corporations – big and small – from various industries and from various countries – in and outside the European Union – try to participate to influence the making of the law. And it works. It is estimated that there...

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Communications in Israel: the Challenge

Israel is one of the fastest-growing countries in the world. At just 75 years old, it has become a significant player in the global economy and a true contributor to the development of technology. Israel is known as the startup nation, with thousands of startups...

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Four Ways PR Can Reinforce Content Marketing

It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...

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Playing the Long Game in B2B Marketing

When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...

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The Use of Data and Technology in PR

Technology has a central role in communications and organisational operations, to the degree that a technology blind spot on a company board can have serious and wide-ranging implications for a company. A board’s lack of understanding of the technology landscape can...

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