It is five minutes to midnight, at least when it comes to sustainability and corporate reporting. We are living in a time where demands from several stakeholder groups – be it NGOs, customers, investors or governments – have never been higher. To give you an example:...
Public Relations
How to Maintain and Build Brand Awareness and Market Share During a Recession
In a recession, it’s common to put on the brakes, forget about your long-term plans and cut back spending to save as much as you can. However, if not done strategically, this short-term gain can create long-term pain, and any immediate savings are simply an illusion...
Announcing Layoffs: Treat It Like Crisis to Minimize Reputation Loss
In recent months, many companies worldwide, especially social media and tech-based companies, have cut their workforces citing inflation, the ever-looming recession and loss in revenue as the chief reasons to blame. While some of these layoffs generated only a few...
Top Five 2022 Corporate Crises – And The Lessons Learned
Every year, hundreds of companies face major scandals and crises that require a significant amount of damage control. There is a lot that PR and marketing professionals can learn from these situations and the selected response. Here are some of the top five corporate...
PR Predictions 2023: Tougher Markets, More Strategic Roles and New Opportunities Await Communicators
Ethics and transparency, AI and innovations, ESG agenda and constant crisis mode - these are some of the key trends that will shape 2023 for brands and communicators, say PRGN’s leading global communications experts in our annual collection of PR predictions. As the...
Holidays of The World: A Communicator’s Guide for Cultural Diversity
In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to understand the dynamics that exist when communicating across cultural lines. Throughout the year, billions of people celebrate hundreds of holidays,...
Signs to Watch When Selecting the Matching Influencer for Your Brand
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an...
What Your CEO Needs to Know About Podcasting
Hosting your own podcast — or pitching your leader as a guest on other podcasts — can be a very smart business decision. Podcasting accomplishes three important things. First, it heightens your visibility, allowing you to position both your leader and your...
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How AI, Trust and Influence Are Reshaping Global Brands
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
Latest News
Public Relations Global Network Signs Meltwater as Sponsor
Meltwater will offer PRGN Member agencies special insights and offers February 29, 2019 – Leading Media Intelligence firm Meltwater has signed on with the Public Relations Global Network (PRGN), one of the world’s largest international public relations...
Public Relations Global Network Adds PR Agency Offices in India and Georgia
The Castle Group expands and adds its Atlanta, Georgia team to PRGN; Mileage Communications grows its presence and adds its New Delhi, India location into the network NEW YORK - January 15, 2019– The Public Relations Global Network (PRGN) announced today that it has...
Public Relations Global Network (PRGN) Selects its First Executive Director
Bucharest, Romania – November 8, 2018 – The Public Relations Global Network (PRGN) announced the appointment of Gábor Jelinek as its inaugural Executive Director at its fall meeting held in Bucharest, Romania in late October, and recognized its member agencies with...

