The past few years have brought previously unseen challenges for societies globally – pandemic, war, inflation and increasing social demands and tensions. Communications professionals will have to take these new factors into account when advising their clients on...
In 2019, I wrote a piece for Forbes called “Don’t Go Dark in a Downturn.” In the article, I shared how to leverage marketing and PR during enduring times, such as a recession. Luckily, the advice still held true for 2020 and beyond. Brands need marketing momentum to...
It is no secret that a positive employer culture and an appealing, transparent work atmosphere are more than ever essential conditions for accepting a job offer. Of course, an employee must be paid a fair wage for the work he or she does, but it is not only the amount...
It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps...
As the global Covid-19 pandemic has so clearly demonstrated over the past few years, every organization—no matter its size or industry—is vulnerable to the ever-looming threat of a crisis. These threats can range from security breaches and product recalls, to natural...
Over the past few years, companies have been ramping up their efforts to create a more sustainable planet. This includes everything from reducing waste at manufacturing plants, finding innovative ways to cut back on plastic use, and even devoting time to giving back...
Being a good corporate citizen should be a part of every organization’s overall strategy. It starts at the top and isn’t something that should be approached in a haphazard way. Oftentimes, companies get involved in particular charities or causes because they have a...
The Sustainable Finance Disclosure Regulation (SFDR) by the European Union points to a dilemma that financial market participants (FMPs) might also face in the U.S. If FMPs, who primarily focus on small and mid-sized enterprises (SMEs), have to report on the...
PRGN reúne a las principales agencias independientes de relaciones públicas del mundo en una red global sólida y gestionada por sus propios miembros. Con más de 50 firmas cuidadosamente seleccionadas en seis continentes, combinamos un profundo conocimiento local con alcance global para conectar con los mercados, audiencias y conversaciones que realmente importan.
Explore PRGN’s latest global study on how organisations are adapting brand influence strategies in an AI-driven world.
NEW YORK-LONDON-BRUSSELS – The Public Relations Global Network (PRGN) and the International Public Relations Association (IPRA) have signed a cooperation agreement involving information exchange and benefits to the organizations and their respective memberships....
NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...
NEW YORK-LONDON, February 9 – The Public Relations Global Network (PRGN) has appointed Sara Pearson, Founder and Chairman of integrated communications agency Spider in London, UK, as its new Regional Vice President for Europe, Middle East and Africa (EMEA). At the RVP...
