por Robert Bauer | 20 Mar, 2023 | Consumer Communications, Coronavirus, Comunicación corporativa, PR Tips & Trends, Public Relations, Gestión de la reputación
The Covid-pandemic has left behind some major obstacles for future healthcare and pharma communications campaigns. While there are regional differences, the general pattern seems to be global and comprises of four key trends: a renewed scepticism towards science in...
por PRGN Admin | 19 Oct, 2018 | Corporate Social Responsibility, PR Tips & Trends, Public Relations, Gestión de la reputación, Sustainability
Nobody is more strongly positioned to create long-term, sustainable change than companies. According to a 2016 PwC Global CEO survey, 64% of CEOs say that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” The...