por Natalie Ghidotti | 14 Feb, 2022 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social campaigns, Social Media Marketing
In a digital world, use of social media is no longer optional for your brand to thrive. When approached with a strategic lens, it can boost your brand and expand your market, but that doesn’t all happen overnight. Before diving into a new social media platform, take...
por Natalie Ghidotti | 26 Jul, 2021 | Consumer Communications, Comunicación corporativa, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
From its origin as a trendy new way to promote a brand, content marketing has grown into a versatile and easily customizable strategy to reach a highly targeted audience. Businesses and organizations across all industries now utilize content marketing to build brand...
por Natalie Ghidotti | 16 Jun, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
We used to think of Millennials and Gen Z-ers as, well, the young people in our lives, but in recent months the difference between the two generations has become a viral topic. Open any social media platform and you’ll see one generation mocking the other about...
por Natalie Ghidotti | 12 Abr, 2021 | Coronavirus, Comunicación corporativa, Crisis Communications, PR Tips & Trends, Public Relations, Gestión de la reputación
Crisis communications as a public relations practice stands out not just in the execution of high level strategies at an amplified pace, but because every crisis communications scenario serves as a stress test for that organization. Whether that crisis plays out in...
por Natalie Ghidotti | 22 Mar, 2021 | Coronavirus, Comunicación corporativa, Crisis Communications, Employer Branding, PR Tips & Trends, Public Relations
It’s been a long and challenging 12 months since the World Health Organization declared Covid-19 a pandemic on March 11, 2020. Many businesses have moved to remote work or a hybrid workplace model, while others were forced to shut their doors permanently. However,...
