por Uwe Schmidt | 29 Mar, 2021 | Consumer Communications, Coronavirus, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant...
por Uwe Schmidt | 22 Sep, 2020 | Corporate Social Responsibility, PR Tips & Trends, Public Relations
Close cooperation between agencies and non-governmental organizations (NGO) is becoming the norm increasingly, as it offers a win-win situation for both sides. Ideally, such cooperation can generate for NGOs an increase in resources, as well as growing public...
por Uwe Schmidt | 29 Jun, 2020 | B2B Communications, Comunicación corporativa, PR Tips & Trends, Real Estate Marketing
PR for real estate projects should always be focused on ensuring that clients sell properties. Our clients sell luxury properties as second homes abroad. In addition to traditional PR tools, we have used numerous tactics in past years to further improve the results of...
por PRGN Admin | 12 Sep, 2017 | PR Tips & Trends
Who Has to Shoot First? by Uwe Schmidt, Industrie-Contact (Hamburg, Germany) in co-operation with David Landis, Landis Communications Inc. (San Francisco, USA) Sometimes it is cumbersome to get a budget figure from a prospective client. They prefer to keep us in the...
por PRGN Admin | 22 Dic, 2015 | PR Tips & Trends
Hands of NGOs tied Many donors are keen to make contributions as specific as possible and decide therefore upon so-called “project-based donations”. The reason behind this is the desire for the donated amount to be 100 percent utilized for a clearly...
