por PRGN Admin | 5 Nov, 2018 | Current Events, PR Agency Interviews, PR Tips & Trends, Public Relations
Name: Márk Németh Title: Head of Consumer PRGN Agency: Goodwill Communications Years at your agency: 7 Why did you choose to enter PR? I was working as a journalist at a print business daily when the world financial crisis hit. The editorial staff shrank and I found I...
por PRGN Admin | 24 Sep, 2018 | Crisis Communications, Current Events, Relación con medios, PR Tips & Trends, Public Relations
Hiring any consultant is a difficult task. How do you find one that will mesh with your company culture and values? What about the budget? How can you measure results? With public relations, it can be even more difficult, given most people struggle with the intangible...
por PRGN Admin | 17 Sep, 2018 | PR Tips & Trends
Today’s media landscape is becoming increasingly dominated and disrupted by digital. It’s everywhere you turn. On the way to work, while eating breakfast and even when we’re with friends, we are constantly absorbing digital media and the endless amount of information...
por PRGN Admin | 31 Ago, 2018 | Relación con medios, PR Tips & Trends, Public Relations, Social Media Marketing
When it comes to launching a new product or service, success isn’t defined by whether or not you launch “on time.” Many mistakes can be avoided by slowing down, thinking through the entire campaign strategically and ensuring all ducks are in a row before pontificating...
por PRGN Admin | 10 Ago, 2018 | PR Tips & Trends
We came from a world where selling a product or service was all about how you positioned yourself and how you ‘sold’ your company, through advertising, marketing and PR where you told people what you thought they should know about your product. It was really all about...
