por David Fuscus | 27 Jun, 2022 | Consumer Communications, Comunicación corporativa, Digital PR, Relación con medios, Online PR, PR Tips & Trends, PRGN30, Public Relations, Social Media Marketing
Over the past 20-plus years, no industry has been disrupted more by technology than public relations and communications. At the turn of the millennium, PR was largely earned media, working directly with journalists to spur stories or becoming a trusted source for...
por Anne Buchanan | 30 May, 2022 | Relación con medios, PR Tips & Trends, PRGN30, Public Relations
The strongest PR tip I have to offer is neither glamorous nor original – but it has stood the test of time. Become a regular consumer of news. Make it a practice to read at least one daily newspaper every day. Regularly listen to news on the radio. I am an ardent fan...
por Alessandra Malvermi | 6 Abr, 2022 | Comunicación corporativa, Crisis Communications, Relación con medios, PR Tips & Trends, Public Relations
Even managers most prepared to speak in public and to meet the most varied stakeholders are often reluctant to speak with the media and do not know what to do when invited to give a media interview. Whether the interview is a first time or an already familiar...
por Frédéric Francois | 1 Nov, 2021 | Comunicación corporativa, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
It seems like ages ago, but when a public relations or marketing professional wanted to create buzz for their client or brand, they used to quickly fall back on media relations. These days, that’s not necessary the case. Thanks to the rise of the internet and social...
por Bill Southard | 6 Sep, 2021 | Consumer Communications, Relación con medios, Online PR, PR Tips & Trends, Public Relations, Gestión de la reputación
As companies embrace public relations as a means of positively influencing a brand’s perception by managing communications with the media and influencers and the public, it’s important to continually review the tools that have proven to be most effective in consumer...
