por Toomas Kull | 9 Jun, 2020 | Coronavirus, PR Tips & Trends, Public Relations, Gestión de la reputación
Managing reputation for a brand or a company at the turn of this decade has been challenging for a variety of reasons: First: Everything has become faster and global, from news to information exchange, movements, trends and issues. Many of the recent grassroots...
por Bob Brady | 19 May, 2020 | Coronavirus, Relación con medios, PR Tips & Trends, Social media Management
Possibly right now, more than ever, social listening is an important aspect of your brand and reputation, and even your clients’ brand and reputation. As the Covid-19 pandemic and lockdowns still continue to affect our day-to-day lives, businesses, nonprofits,...
por PRGN Admin | 15 Feb, 2019 | PR Tips & Trends
Don’t expect a big surprise when reading our answer to this question: No, a formal certificate of any kind of curriculum is definitely not necessary to work and survive in PR – as many agency owners, pr managers and employees without a degree can tell you from their...
por PRGN Admin | 11 Ene, 2019 | PR Tips & Trends
So, how do you keep an eye on your competitors? One of the best and easiest ways to keep watch is to audit your competitors’ communications. It requires you (or your agency) to keep an eye on (as well as an ear out) for what they are saying. The right places to...
por PRGN Admin | 4 Ene, 2019 | PR Tips & Trends
Nowadays, PR is much more than media relations, press releases or launch events. PR becomes a modern combination of classical and new communication trends – integrated, 360 degree PR strategy including visuals, digital solutions, and, of course, blogging. Blogs...
