por Natalie Ghidotti | 7 Ago, 2023 | Comunicación corporativa, Crisis Communications, Digital PR, Measurement, Online PR, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
In today’s digital age, social media plays a significant role in shaping public opinion, spreading information rapidly and influencing brand perception. When a crisis occurs – whether it’s a product recall, a disgruntled employee or any other type of...
por Samantha Frost | 31 Jul, 2023 | PR Tips & Trends, Public Relations
In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Here are five ways to help you work smarter – not harder – and prioritize productivity. Guard Your Mornings Many studies have shown that looking at your phone...
por Sara Camp | 17 Jul, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
por Natalie Ghidotti | 10 Jul, 2023 | B2B Communications, Comunicación corporativa, Crisis Communications, Digital PR, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly...
por David Wills | 15 Jun, 2023 | Comunicación corporativa, Corporate Social Responsibility, Relación con medios, PR Tips & Trends, PRGN Presents Podcasts, Public Relations
The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too. While I am encouraged that many people are adapting and learning to challenge what they read and hear, I believe...
