por Gábor Jelinek | 22 Jun, 2023 | B2B Communications, Consumer Communications, Comunicación corporativa, Online PR, PR Tips & Trends, President's Blog, PRGNfuture, Asuntos públicos, Public Relations, Reputation Management, Sustainability
As 32nd President of the Public Relations Global Network, Andy See is also the first Asian president of one of the world’s largest networks of independent PR and communications agencies. A native of Malaysia and founder and principal partner of Perspective Strategies...
por Valentina Giacaman | 6 Jun, 2023 | Comunicación corporativa, Corporate Social Responsibility, PR Tips & Trends, Public Relations, Reputation Management, Sustainability
Until a few years ago, it was unthinkable for a brand to join and support a cause on purpose, because brands were expected to maintain neutrality and objectivity. It was a big No-No for brands to have an “opinion” on things like humans do, and corporate communications...
por Andy See | 27 Mar, 2023 | Comunicación corporativa, ESG Reporting, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management, Sustainability
Stakeholder and customer expectations have changed drastically in recent times, putting much pressure on businesses and brands to actively engage and communicate. It is now an expectation from stakeholders that businesses must operate with more accountability to the...
por Andy See | 15 Ago, 2022 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, PRGN30, Public Relations, Reputation Management
It is without a doubt that businesses and brands need to reinvent and reimagine for the future marketplace. Today, the purpose agenda dominates discussions in boardrooms. Importantly, the ability to communicate our corporate purpose well is very rewarding as it helps...
por Andy See | 13 Sep, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
