por Dominique Biquard | 27 Mar, 2025 | Español
En Argentina, las audiencias ya no consumen contenido de manera pasiva: eligen qué ver, cuándo y en qué plataforma. En este contexto, el streaming se ha consolidado como un nuevo medio donde las empresas buscan ganar relevancia sin depender exclusivamente de...
por Leeza L. Hoyt, APR | 24 Oct, 2024 | Corporate Social Responsibility, Online PR, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación, Social campaigns
Nonprofit outreach requires a strategic approach to create the right voice which will lead to the right result. Bringing Hope to the Family USA turned to The Hoyt Organization, Inc. (THO), the Los Angeles area PRGN member agency, to develop a strong digital presence...
por Hanan Kamir | 22 Ene, 2024 | B2B Communications, Consumer Communications, Comunicación corporativa, Faces and Markets of PRGN, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación, Social media Management
Business environment in Israel Tel Aviv, Israel, is home of dynamic entrepreneurial spirit. Israel is a democratic state in the Middle East and boasts a vibrant business ecosystem. The country is currently facing a war that might have implications on its business...
por Sara Camp | 17 Jul, 2023 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management
No matter what social media channels you frequent, you’ll surely find yourself as a target of influencer marketing. With millions of influencers to choose from, PR professionals should keep a few things in mind before launching a partnership. Here are five steps to...
por Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Comunicación corporativa, Digital PR, Relación con medios, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
