por Lauren Reed Williams | 19 Abr, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Millennial moms are more than their skinny jeans. Eighty percent of children in the U.S. are born to millennial mothers, and with moms controlling 85% of household purchasing decisions, millennial moms grasp about $2.4 trillion in spending power, according to Forbes....
por Uwe Schmidt | 29 Mar, 2021 | Consumer Communications, Coronavirus, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social Media Marketing
Recently a list of the best social media campaigns of 2020 has been revealed and it includes campaigns from globally renowned brands such as Spotify, PlayStation, Bud Light, Ocean Spray, Heineken, Netflix and Pringles. Rightly so, the campaigns offered significant...
por Lauren Reed Williams | 16 Mar, 2021 | Consumer Communications, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
Working with influencers is like braving the wild, wild west. Without any specific guidelines or code of ethics, each brand-influencer partnership is unique and can result in really great coverage, really awful coverage or something in between. With each passing...
por PRGN Admin | 10 Mar, 2021 | Noticias, Public Relations
NEW YORK-LONDON – Member agencies of the Public Relations Global Network (PRGN) have reported an unprecedented surge of new business success in the first two months of 2021. Despite the global pandemic and its economic impacts worldwide, independent agencies prove...
por Alessandra Malvermi | 23 Feb, 2021 | Consumer Communications, Digital PR, Gen-Z, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
From podcasts to Clubhouse, new communication trends are putting oral culture back at the center of communications and public relations. With around two million users worldwide in January and around 50,000 users in Italy just weeks after its arrival in our country,...
