Franco
Detroit, Michigan, USA

Franco is a women-owned integrated communications agency that builds strategic programs for B2B and B2C clients in a variety of industries. Our integrated programs include a wide range of public relations, marketing, digital and creative services. Strategy and program management tie everything together, with data and analysis woven into every program from the onset. Our team skillfully combines analytics and insights with relationships and instinct to build multi-faceted communications programs that define leaders, innovators and influencers in Detroit and around the world.

OFFICE LOCATION(S)

Detroit - Michigan (USA)

EMPLOYEES

35

HEADQUARTERS

400 Renaissance Center, Suite 1000
Detroit, Michigan, 48243
USA

Phone: +1 (313) 567-2300

Email: prgn@franco.com

Website: franco.com

Tina Kozak

CEO

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Tina Sullivan

President & COO

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Nikki Little

CMO

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Franco

Overview

Franco is a women-owned and led integrated communications agency headquartered in Detroit, Michigan. Established in 1964, the agency has a longstanding reputation for shaping iconic brands and crafting impactful communications programs for a diverse clientele spanning local, national and global markets. Franco’s comprehensive services include public relations, marketing, social media, advertising, creative services, analytics, reporting and crisis and reputation management.
In January 2025, Franco acquired Bianchi Public Relations in a purchase that brought together two of the strongest agencies in automotive and mobility market.
At Franco, we believe in the power of integration, effectively combining owned media such as websites, email and video; shared media like social platforms; earned media through targeted media relations and thought leadership; and paid media encompassing digital, social and traditional advertising channels. This holistic approach allows us to consistently deliver measurable results and strategic value to our clients.
Our commitment to thought leadership is demonstrated through our podcast, "frankly…". This bi-weekly podcast features insightful conversations with industry leaders and Franco experts, exploring the evolving dynamics of integrated marketing and communications.
Additionally, our blog serves as a resource for industry trends, strategic insights and company highlights. Topics include effective social media strategies and crisis communications best practices.
Franco's strength lies in our talented and diverse team, comprising seasoned journalists, former corporate communications specialists and customer service professionals. Guided by our core values, we prioritize continuous learning and professional development. Our team members actively pursue certifications in the PESO Model, email marketing, content creation, social media management and SEO.
Franco is dedicated to driving organizational success through data-driven, people-powered integrated communications.

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Services

  • Advertising
  • Brand development
  • Community Relations
  • Crisis Management
  • Event Management
  • Integrated Program Management
  • Internal Communications
  • Marketing
  • Media Relations
  • Public Relations
  • Reputation Management
  • social media
  • Software Implementation
  • Strategy development
  • Website Development

Industry Expertise

  • Automotive Public Relations
  • Construction
  • Consumer
  • Economic Development
  • Education
  • Energy
  • Food & Beverage
  • Healthcare
  • Industry Associations
  • Legal
  • Mobility
  • Nonprofit
  • Professional Services
  • Technology

Tina Kozak - CEO

Tina Kozak is the first woman and only third CEO in Franco’s history. She became the agency’s majority shareholder and owner in 2024. As CEO, she leads Franco’s culture, values and strategic vision. 

Tina is known as one of metro Detroit’s most respected crisis communications strategists, advising clients on communications strategy, change management and community relations. Under Tina’s leadership, Franco evolved its services from traditional public relations to integrated communications, significantly growing revenue and expanding its team. Notably, she led Franco’s acquisition of Bianchi Public Relations in January 2025. 

Before joining Franco in 2007, Tina managed global communications at Metaldyne Corp (now part of American Axle). A Wayne State University graduate and Crain’s Detroit Business 40 under 40 honoree, Tina is passionate about empowering women, mental health advocacy and supporting Detroit’s resilient community spirit. 

Tina Sullivan - President & COO

Franco’s President & COO, Tina Benvenuti Sullivan is responsible for the agency’s operations, oversees Franco’s leadership team and emerging leaders, directs talent development and supports the agency’s scalability and expansion efforts.

Prior to joining Franco, Tina worked in a variety of corporate and agency roles related to the automotive industry, including Chrysler Group LLC, Automotive Youth Educational Systems (AYES), Eview360 and Bianchi PR, where she honed her expertise in strategic communication and brand development.

Tina holds a Bachelor of Arts in communications from the University of Michigan. Tina is an active member of the Automotive Press Association (APA) and Automotive Public Relations Council (APRC). She currently serves as a board member for the Michigan Chamber of Commerce and Crimestoppers Michigan.

Nikki Little - CMO

As Franco’s Chief Marketing Officer, Nikki Little plays a key role in driving the agency’s strategic vision and growth, with a particular focus on new business and marketing alignment. She also provides strategic advisory services for several client programs, specializing in integrated communications and analytics.

Nikki’s career began at Franco in 2007, where she advanced from assistant account executive to senior account executive. Before rejoining the agency in 2019, Nikki gained valuable experience leading social media for another Michigan-based agency and overseeing communications for a startup, further strengthening her expertise in digital strategy and communications management.

In addition to her work at Franco, Nikki publishes The MichComms Report, a bi-weekly e-newsletter for over 1,500 communications professionals across Michigan. Nikki holds a Bachelor of Applied Arts in integrative public relations and Spanish from Central Michigan University. She has received a Notable Leaders in Marketing award from Crain’s Detroit Business, a DBusiness Thirty in Their 30s award and the 2024 PRSA Detroit Young Professional award.