Marlow Insight
Madrid, Spain

MARLOW is a consultancy firm that specializes in Corporate Influence and Go-to-Market strategies to strengthen business and reputation.

We are the partner of choice of Presidents, CEOs and senior management, building value, impact and advocacy. We are shaped by complex challenges that require extensive expertise in Communications, Public Affairs, Marketing or Litigation Support.

Influence affairs that work.

OFFICE LOCATION(S)

Madrid - Spain

HEADQUARTERS

Plaza del Marqués de Salamanca, 9
Madrid, 28006
Spain

Phone: +34 912 811 058

Email: marlow@marlowinsight.com

Website: marlowinsight.comenhome-en

Marisa Toro

Founding Partner

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Joaquín Fernández

Founding Partner

Read Bio

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Marlow Insight

Overview

Founded in 2016 by Joaquín Fernández and Marisa Toro, MARLOW has been at the forefront of redefining communications in an era marked by rapid change and innovation. Our mission is to deliver a fresh perspective on how organizations communicate, with a deep understanding of the evolving dynamics of reputation, strategy, and influence.
At Marlow, we recognize that the modern workplace is continuously transforming, with new approaches to work organization, compensation, and collaboration emerging at every turn. In a world where digital platforms are endless and dialogue is constant, we believe that failing to communicate is simply not an option. Effective communication has become more than just a tool—it is central to the core valuation and reputation of businesses today.
Throughout our journey, we have continuously adapted our business model to keep pace with the shifting landscape. Each iteration of Marlow has brought new insights, leading us to refine our offerings and better serve our clients. Today, our services are strategically divided into four key areas: Communications, Public Affairs, Digital Marketing, and Litigation Support.
Our value proposition is clear and distinct: we are experts in tackling complex challenges. Marlow specializes in providing bespoke solutions that are deeply rooted in our extensive experience and tailored to meet the specific needs of each client. We take pride in being trusted advisors in critical moments, delivering strategies that drive success and create lasting impact.

Services

  • Annual Reporting
  • Brand guardianship
  • Branded Content
  • Brands and Consumer Communications
  • Change Management
  • Content Creation / Storytelling
  • Corporate Communications
  • Creative Services
  • Crisis Communications and Management
  • Crisis Preparation and Training
  • Digital Marketing
  • Financial Communications
  • Go-to-Market strategies
  • Institutional Relations and Corporate Diplomacy
  • Investor Relations
  • Litigation Support
  • Lobby
  • Media and Presentation Training
  • Online positioning strategies: SEO and SEM.
  • Political intelligence
  • PR & Communications Strategy
  • Public Affairs
  • social media
  • Video Production
  • Web analytics and metrics
  • Website Development

Industry Expertise

  • Capital Markets / Investment
  • Data Centers
  • Education / e-learling
  • Energy
  • Engineering
  • Entertainment / Music
  • Environmental
  • Financial / Banking
  • Government / Public Sector
  • Healthcare / Nutrition
  • Hydrogen
  • Insurance
  • IT-sector
  • Legal
  • Manufacturing
  • Mining
  • Mobility
  • Not-for-Profit / Charities
  • Oil and Gas
  • Pharmaceuticals / Medical
  • Real Estate
  • Tourism / Travel

Marisa Toro - Founding Partner

With a degree in Information Sciences from the Complutense University of Madrid, she began her career in Spain, in the communications and media relations sector, working in consulting firms and specializing in advising large corporations and multinationals.
In 2002 she joined the world of corporate communications and for four years she headed the communications and external relations department at Espasa Calpe of Grupo Planeta. In 2010 she took charge of the communication and public affairs director of Google’s  for Spain and Portugal and since 2013 she led this area for Southern Europe.
Specialist in public diplomacy and influence projects, she has an extensive experience in the coordination of advocacy processes before EU institutions and national governments and parliaments, especially in Southern Europe.
LinkedIn:

Joaquín Fernández - Founding Partner

With over 30 years of experience in corporate, political and financial communication, he has directed leading projects in Spain, Latin America and the US. He is an expert in communication strategies and far-reaching crisis management, which he has developed in as the Chief of Cabinet of the Minister of Defense of Spain or for Communications Department of the leading infrastructure company Ferrovial. Prior to that, he served as Director of Financial Communications for LLYC. In the field of journalism, he has worked in several media, including five years as Managing Editor and executive director for The Wall Street Journal in New York City.
He has a degree in Business Administration (E-4) from ICADE and a master’s degree in journalism from El País. He is currently a professor in Financial Communication for Listed Companies and in Communication and Persuasion Techniques in postgraduate programs.
LinkedIn: