The Moore Agency
Tallahassee, Florida, USA

Moore is a globally recognized full-service marketing communications agency with a 31-year track record of building trusted influence and delivering impactful results. We excel in elevating Fortune 100 brands and driving cause-related marketing for governmental entities and nonprofits. Ranked among the top 50 agencies in the U.S., top 200 globally and named one of the top 5 medium-sized agencies by PR News and an Agency Elite Top 100 firm, Moore operates seamlessly from our headquarters in Tallahassee, Florida with teams strategically positioned across the nation. Our multidisciplinary team offers expertise across key services including digital marketing, public relations, paid advertising, public affairs, branding, crisis communications and data intelligence. Leveraging cutting-edge technology and proprietary tools, we provide our clients with data-driven insights that enhance decision-making and optimize campaign effectiveness.  

OFFICE LOCATION(S)

Tallahassee - Florida (USA)

EMPLOYEES

52

HEADQUARTERS

2011 Delta Blvd
Tallahassee, Florida, 32303
USA

Phone: +1 850 224 0174

Email: web@themooreagency.com

Website: themooreagency.com

Terrie Ard, APR, CPRC

Partner, President & COO

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Audrey Goff

Partner & Vice President of Client Development

Read Bio

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The Moore Agency

Overview

At Moore, we connect with audiences to create authentic brand voices and powerful marketing solutions. Our specialization in critical industries such as healthcare, education, workforce development, agriculture and environmental services reflects our commitment to societal well-being. We are proud of our impressive 92% employee retention rate and 98% client retention rate, which underscores our dedication to excellence.  Our diverse client roster includes PhRMA, Takeda, the Florida Department of Agriculture, Ford Motor Company, Meta and CareerSource Florida. As a distinguished member of the Public Relations Global Network, we extend our reach to over 50 offices across six continents, ensuring our approach is locally relevant and globally driven.  Moore offers a comprehensive suite of services tailored to meet the unique needs of our clients. Our capabilities span brand identity and campaign development, paid media strategies, influencer marketing, public relations, public affairs, crisis communications, data and analytics and internal communications. We excel at crafting integrated marketing strategies that incorporate research, stakeholder engagement and digital advocacy. Our unwavering commitment to quality ensures that we deliver exceptional results that drive meaningful impact.  Discover how Moore can elevate your brand and drive success at Moore. 
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Services

  • Crisis Communications/Issues Management
  • Data & Analytics
  • Marketing Creative
  • Paid Advertising Planning/Purchasing/Placement
  • Public Affairs
  • Public Relations & Media Relations
  • Strategic Development
  • Website

Industry Expertise

  • Agriculture
  • Automotive Public Relations
  • Economic Development
  • Education
  • Entertainment/Culture/Arts
  • Environmental
  • Government
  • Healthcare
  • Professional Services
  • Workforce Development

Terrie Ard, APR, CPRC - Partner, President & COO

Terrie Ard leads Moore’s strategic direction, including key initiatives, partnerships and client and business development. With a passion for collaboration and culture building, Terrie oversees the Moore Team, boasting a 92% retention rate. She brings to the role 30 years of marketing and business strategy experience.  

Terrie is a specialist in corporate positioning and branding with a keen focus on strategy and creativity. Her expertise includes crisis communications, communications strategy and employee relations.  

Through Terrie’s leadership, the agency has achieved a 98% client retention rate and 79% revenue growth over the past five years. The agency is ranked as a top 50 agency nationally and top 200 globally. 

She has been recognized by Florida Trend as one of the top 500 most influential leaders. She is a recipient of the Florida Public Relations Association Stanley Tait Award for Leadership, the American Advertising Federation Silver Medal for outstanding industry contributions and recognized by PR News as a Top Changemaker in the nation.   

Audrey Goff - Partner & Vice President of Client Development

Audrey Goff is a communications and growth professional with over 20 years of experience driving success for a broad portfolio of organizations. As Vice President of Client Development at Moore, she helps organizations expand their reach, mitigate risk and enhance their reputation by building high-performing teams that align with client objectives. 

Audrey is passionate about collaboration and believes that the best outcomes are achieved through strong partnerships. She excels at fostering meaningful connections between clients, teams and stakeholders to create tailored strategies that drive impactful results. Her ability to unite diverse talents and perspectives has been key to delivering success across industries. 

With unique insights into human motivation, Audrey has led impactful campaigns for clients like the Max Planck Florida Institute for Neuroscience and Ford Motor Company, securing significant media coverage that increased visibility and fostered growth. 

Audrey’s collaborative approach, combined with her deep understanding of client needs, has made her a trusted partner for organizations looking to achieve sustainable growth and long-term success. She is committed to empowering organizations with strategic guidance, innovative solutions and a focus on delivering real results.