Peritus PR
Birmingham, Alabama, USA


PERITUS public relations is an Alabama-based communications firm dedicated to connecting communities. Peritus is a woman-owned business with high retention rates consistently ranked as a top regional PR firm. This specialized agency leads strategy-focused campaigns that require a unique blend of advocacy, reputation management and community engagement.

Founded in 2014, each member of the Peritus team is dedicated to its continued growth and plays a unique role in the firm’s leadership and building a visionary culture.


Birmingham - Alabama (USA)




2829 2nd Ave S #200
Birmingham, Alabama, 35233


Phone: 205.267.6673



Louise Oliver, APR


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Peritus PR


Our Specializations Peritus PR is Alabama’s trusted firm for campaigns needing a powerful combination of issue management and communications to navigate challenges, drive results and create impact. It takes more than just knowing the right people to build sustainable results. Peritus problem-solves, strategizes and delivers solutions to bridge the gap between opportunity and success. Our firm supports issue-based campaigns, statewide policy initiatives, influential nonprofits, ballot initiatives and some of our region’s largest employers. Peritus has spearheaded major initiatives across the state including the Protective Stadium announcement, U.S. Navy Week, the U.S. Civil Rights Trail launch, Embrace Alabama Kids Week, Pepper Place’s Entertainment District designation and Innovate Alabama. We are brought on as an extension of many global public relations firms looking for local counsel on regional public affairs campaigns. Peritus’ trusted reputation has allowed us to work with well-known brands like Protective Life, Alabama Power, Alabama Tourism, Peco Foods and Ford Motors.   Our Approach Peritus is well known for leading campaigns that require a 360-degree understanding of how policies and community dynamics play a role in shaping public opinion. This specialization allows us to work with a wide range of clients—whether we are helping them face a complicated legislative battle, media training executives for handling sensitive interviews, or leveraging voices on behalf of a statewide advocacy campaign. Our team of communications experts are called upon across the state to help with media training, advocacy and crisis workshops for entities like the Alabama League of Municipalities, Business Council of Alabama and nonprofits like United Way.   Industries & Services Peritus PR works across communities for a variety of industries, issues and policies to support our clients’ goals. What separates Peritus PR is our layered solutions. Each team member brings a unique specialty, creating a full-service communications dynamic tailored to meet clients’ needs. We help brands and issues intersect to tell stories, increase value, drive engagement, influence opinion and protect reputations with our integrative approach.


  • Advocacy
  • Branding & Creative Design
  • Coalition Building
  • Community Engagement
  • Crisis Management
  • Crisis Management & Response
  • Crisis Preparation & Training
  • Crisis Strategy & Consulting
  • Digital Campaigns & Promotions
  • Digital Content Strategy
  • Digital Management & Consulting
  • Grassroots Advocacy
  • Influencer Engagement
  • Issue Management
  • media training
  • Press Tours & Curated Events
  • Proactive & Reactive Planning
  • Social Media Consulting
  • Target Messaging
  • thought leadership
  • Website Solutions

Industry Expertise

  • Banking & Financial Services
  • Commercial Real Estate
  • Economic Development
  • Education
  • Energy
  • Environmental
  • Food & Beverage
  • Healthcare
  • Lifestyle
  • Manufacturing
  • Professional Services
  • Technology & Innovation
  • Telecommunications
  • Tourism
  • Transportation

Louise Oliver, APR - President

Louise started Peritus with a vision to better connect Alabama through communications. Under her leadership, the firm’s client base and dedicated staff have continued to diversify and grow every year. She received both her bachelor of arts and her master of arts degrees in public relations from The University of Alabama; named by PR Week as the nation’s top PR program. Louise has accumulated a wealth of practical experience in both policy and public relations. She is married to Dr. Steven Oliver who served active duty for The United States Air Force for several years, and is now pursuing an orthodontics residency at UNC Chapel Hill. They spend their weekends enjoying the farmers market, biking and hiking Carolina trails with their son Andrew. She is a previous PRSA Alabama president, current Literacy Alliance board member, and has been honored as PR News Top 30 Under 30 Rising Stars of PR and Birmingham Business Alliance’s Young Professional of the Year finalist.