Fellow PRGN’ers you may think that Trump vs. Clinton is the only show in town but we’ve got our own tussle happening next week. Variously known as Brexit or the vote to Remain/Leave Europe, the Referendum which will decide whether the UK stays in the European Union is massively vexing people.
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Current Events
Implications of the Marriott International’s acquisition of Starwood Hotels & Resorts Worldwide
The recent acquisition of Starwood Hotels & Resorts Worldwide by Marriott International may have stunned the hospitality industry but it was not totally unexpected to me. Mileage Communications was Marriott’s PR agency based in Singapore for more than 17 years,...
DieselGate, all the mistakes by Volkswagen PR team
“It takes a whole life to build a reputation. It takes a moment to destroy it”. The concise comment by Gianni Puglisi, IULM’s dean, summarizes perfectly the media storm fallen on the automotive industry Volkswagen, accused by the U.S. Environmental Protection Agency...
DieselGate, tutti gli errori del team PR di Volkswagen
“A costruire una reputazione occorre una vita. A distruggerla basta un attimo”. Il lapidario commento di Gianni Puglisi, rettore dello IULM di Milano, riassume perfettamente la tempesta mediatica che si è abbattuta sulla casa automobilistica Volkswagen, accusata...
Volkswagen Exec’s Sincere Apology Blames Rogue Engineers – Not the Best Approach to a PR Crisis
By now, most people are aware that Volkswagen’s image has taken a severe hit over the past month, when it was revealed that the automaker had installed technology in its cars that could “cheat” emissions tests. VW admitted that worldwide, 11 million cars that run on...
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Latest News
PRGN Names Greenough Communications Its Boston Member
New agency strengthens PRGN’s U.S. bench in tech and healthcare as brands face faster reputation cycles and rising regulatory scrutiny (BOSTON / NEW YORK / BRUSSELS) – The Public Relations Global Network (PRGN) today announced that Greenough Communications has joined...
PRGN Adds New Member Agencies in Paris and Bogotá
Agence Profile and IDDEA Comunicaciones extend PRGN’s reach in Europe and South America (NEW YORK / LONDON) – The Public Relations Global Network (PRGN) announced today that it has added two new member agencies: Agence Profile in Paris, France, and IDDEA...
PRGN Welcomes Rooster as Newest Member Agency in London
LONDON/NEW YORK – The Public Relations Global Network (PRGN) announced today that Rooster, a leading public relations and communications agency in London, has joined its worldwide network as the newest member for the United Kingdom. This is an important step for PRGN,...

