Buchanan Public Relations was responsible for handling all U.S. PR for the Global Energy Race, an initiative of Grupo Bimbo, the parent company of Buchanan PR’s client, Bimbo Bakeries USA – the largest bakery in the U.S. This 10K and family-friendly 3K race, held in 37 cities in 22 countries around the world on the same day was set to break a GUINNESS WORLD RECORDS®. The race benefited local foodbanks, donating two slices of bread for each kilometer run or walked by participants in that city (ultimately one loaf of bread for every 10K completed). An added angle to the race was that the male and female winners in each city received an all-expenses-paid trip to the race location of their choice in 2018.
Global Energy Race 2016
