Nearly 3 years after the VW emissions scandal broke worldwide, the CEO of VW-owned Audi is arrested for fraud, false advertising and hindering the investigation by German authorities. The first rule of crisis communications is to end the crisis and on something of this scale, that means untainted leadership and a willingness to right the wrongs done by the previous C-suite. Check out the new blog from David Fuscus, CEO of Xenophon Strategies, PRGN’s Washington, DC member, for some insights on VW’s PR horror show. Learn what not-to-do when managing a crisis. https://tinyurl.com/yapt8x47
The Art and Science of Sensing
In communications work, we spend a lot of time listening. We listen during discovery meetings, strategy sessions, client calls and stakeholder interviews. The Universal Accreditation Board defines our craft as “a strategic communication process that builds mutually...