por Andy See | 13 Sep, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
The Covid-19 pandemic has undoubtedly left devastating effects on healthcare systems, businesses, and economies around the world. Many families lost their livelihoods and for some, even their loved ones. While the pandemic continues to hit many countries, it has also...
por Andy See | 28 Jun, 2021 | Comunicación corporativa, Corporate Social Responsibility, Employer Branding, PR Tips & Trends, Public Relations, Reputation Management
At its core, PR is all about reputation management with stakeholders. People and brands rightly expect PR professionals to help them connect with important stakeholders, build meaningful relationships and effectively communicate the right messages to them. However,...
por Andy See | 12 Oct, 2020 | Comunicación corporativa, PR Tips & Trends, PRGNfuture, Public Relations, Reputation Management
We live in an era of hyper-connectivity and information overload. Stakeholders are bombarded with messages every moment of the day. This crowded and cluttered marketplace has not only made stakeholders more informed, it has also made them more demanding about what...
por Andy See | 17 Ago, 2020 | Coronavirus, Public Relations, Reputation Management, Sustainability
The Covid-19 pandemic has undoubtedly disrupted the marketplace and accelerated the move towards digitization, which is now embraced even by traditional “brick and mortar” industries. Digital transformation is certainly the first imperative for businesses and brands...
por Andy See | 23 Mar, 2020 | PR Tips & Trends, Asuntos públicos, Reputation Management
Globally, there has been an increase in public affairs campaigns initiated by various parties including governments, non-governmental organizations, businesses and special interest groups. These campaigns are developed to sway public opinion on various issues or even...
