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Five Steps to Manage Client-Agency Relationships

por Brianne Murphy Miller | 25 Sep, 2023 | Comunicación corporativa, PR Tips & Trends, Public Relations, Reputation Management

All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort! Setting things up correctly at the start is key. If both client...

5 Outcomes to Expect from Your PR Campaign

por Brianne Murphy Miller | 29 Nov, 2021 | Consumer Communications, Comunicación corporativa, PR Tips & Trends, Public Relations

You’ve taken the deep dive and designed a PR campaign that you hope will advance your goals. You’ve planned, organized the team and rallied stakeholders. That’s a lot of work. For what? That’s right. Begin with the end in mind! Here are five outcomes you...

SPAC Attack – What They Are, Why You Should Care and How Communications Plays a Role

por Brianne Murphy Miller | 1 Abr, 2021 | Comunicación corporativa, Investor relations, PR Tips & Trends, Public Relations

You can’t swing a unicorn these days without bumping into a SPAC conversation (sorry, bad Silicon Valley joke). In days of yore (pre-COVID), the technology PR world would hum with conversations about IPOs, vesting schedules and year-long plans for going public. Like...

Who are the Top PR Agencies in the U.S., Canada and Mexico?

por Brianne Murphy Miller | 15 Jul, 2019 | Public Relations

Ah, North America! Home of the natural wonders of Canada, beloved cuisine of Mexico and general craziness of the United States. Within these disparate, yet adjacent, countries lie a host of communications agencies with subspecialties in practically every industry. The...

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