por Natalie Ghidotti | 10 Jul, 2023 | B2B Communications, Comunicación corporativa, Crisis Communications, Digital PR, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
In a highly competitive business landscape, a company’s success depends not only on its innovative products and services but also on its effectiveness to communicate with its target audience. As a tech company, due to the complexities of the digital realm, truly...
por Natalie Ghidotti | 1 May, 2023 | Consumer Communications, Comunicación corporativa, Digital PR, Relación con medios, Online PR, PR Tips & Trends, Public Relations, SEO, Social Media Marketing
It’s no secret that the rise of social media and content marketing has made it easier to connect and engage directly with your target audience. However, as consumers become increasingly more skeptical of marketing tactics and spin, third-party validation in the form...
por Natalie Ghidotti | 21 Abr, 2023 | B2B Communications, Comunicación corporativa, PR Tips & Trends, PRGN Presents Podcasts, Public Relations, Gestión de la reputación
When you’re living in a material world, instant gratification is the name of the game and your business-to-consumer marketing approach should cater to its audience accordingly. However, when your focus is on B2B marketing, your clients’ services are the product and...
por Natalie Ghidotti | 6 Mar, 2023 | Consumer Communications, Digital PR, Relación con medios, PR Tips & Trends, Public Relations, Gestión de la reputación
For thousands of years, humankind has chronicled stories to learn from and teach others, and it is through the recounting of these stories that lessons have been passed down for generations. As a species, we have progressed greatly from those early days and technology...
por Natalie Ghidotti | 21 Nov, 2022 | Consumer Communications, Digital PR, Online PR, PR Tips & Trends, Public Relations, Social media Management, Social Media Marketing
In the last two decades, digital advancements have drastically changed the way people select products and services. Newspapers, magazines, TV news and press releases are all still relevant and valuable forms of communication, but social media platforms have had an...
