por PRGN Admin | 14 May, 2018 | PR Tips & Trends, Public Relations
When clients hire a public relations agency to develop a PR campaign, they typically measure its success by the number of times the story was picked up, in which publications it appeared, and how many times it was retweeted or shared. Of course, they also want to know...
por PRGN Admin | 7 May, 2018 | PR Tips & Trends, Public Relations, Social Media Marketing
Popularity of influencer marketing is a rich seam for brands and PR reps but greater transparency is now needed to enhance trust and credibility, writes Owen Cullen. It seems hard to believe now but there was a brief flicker of time, quite a few years back, when...
por PRGN Admin | 30 Abr, 2018 | PR Tips & Trends
Back some years ago when many of us were ‘spring chickens’ one of the golden rules of PR was that companies did and should not have opinions on politics because they were corporate entities and not people. A few different techniques were used, but most of the time...
por PRGN Admin | 24 Abr, 2018 | Crisis Communications, PR Tips & Trends, Public Relations, Reputation Management
Do you Google yourself and your company? If not, you should. Google is the first impression for anyone who doesn’t know you. It’s common for clients, customers, colleagues and even competitors to use the Internet to form their opinion of you. They want to know who is...
por PRGN Admin | 16 Abr, 2018 | Relación con medios, PR Tips & Trends, Public Relations
The best kind of press isn’t something that you buy, but how exactly do you get free press coverage? Because the media is constantly pitching new products and services, getting noticed can be difficult. Here are three clever ways to ensure you get the media coverage...
